Are Business Cards Still Relevant in 2024

Business today is fully digital. We can exchange information via video calls and messaging apps. So, do people use business cards anymore? are printed business cards still relevant in 2024?

Business cards may have been around for a century, but their relevance is intact. These cards remain the fastest, most straightforward, and most intuitive way to exchange contact details and promote your business. As a result, brands worldwide print an estimated 100 billion cards yearly.

So you can use them to promote your business at these events.

• Networking events

• Meetings and presentations

• Trade shows, and

• Social functions

What Does Your Business Card Say About You?

Your card contains important information such as your name, job title, organization, and contact details, such as your phone number, email address, and website.

Still, its design, visuals, and quality also communicate essential aspects of your business. Here's what your physical card says about you:

Style and design: You can personalize the style and design to emphasize your unique brand and aesthetic. So customers who resonate with your style can find you.

Quality: Quality paper and printing show your professionalism and attention to detail. Thus, prospects can readily trust you.

Additional information: Information such as your tagline or title will highlight your focus and unique selling point. Thus, a business card will help establish your identity and project you as a credible professional.

Are Business Cards Still Relevant?

Are business cards still relevant in 2024 and how effective are business cards? The simple answer is Yes, for several reasons:

• They remain the most effective and intuitive way to make connections and market yourself as they contain your contact information. 

• Additional information, such as print quality, style, and design, highlights your professionalism and creates a memorable impression on clients. The name of the game is attention. So you need business cards that grab attention with the design and quality of your card. 

• They are cost-effective advertising tools. Printing card is inexpensive and effective.

• They are an excellent direct mail tool. They are effective as a standalone tool, or you can combine your business card with a flyer, brochure, or letter. That way, customers can quickly contact you about your offer.

• Finally, business cards are easy tools for reminding prospects of your offers. Their tangibility means clients can reference and recommend your business at will.

So, if you are wondering, "Should I get business cards?" you already know the answer. 

Ways to use business cards

Networking: Business cards are essential for networking and introducing people to your new business or online business. They provide a quick and easy way for people to remember you after meeting at conferences, meetings, or other professional events.

Marketing: You can use business cards as a marketing tool by including your company logo, tagline, and contact information. This helps to promote your brand and create brand recognition among potential clients.

Referrals: Handing out business cards to satisfied customers can lead to referrals. When someone is happy with your service or product, they may pass along your business card to friends or colleagues who may be interested.

Informational: Business cards can also be used to provide essential information about your business, such as your website, social media profiles, and services offered. This makes it easy for potential clients to learn more about you and your business.

Should Business Cards Be Matte or Glossy?

Matte and gloss are popular finishes for business card printing. Which finishing is best? Consider these factors when choosing a finish:

Appearance: Glossy finish has a shiny appearance, effectively printing vibrant pictures and colors. In contrast, a matte finish has a subtle appearance and tends to absorb excess ink. While matte does not effectively print vibrant images and colors, you can easily write on them, and they are non-reflective under the light.

Durability: Both finishes help the durability of your business cards. However, matte is less likely to wear and scratch.

Fingerprint resistance: Glossy finish may reveal fingerprint marks after handling. But matte cards are resistant to this type of smear.

So glossy business cards are attention-grabbing and durable. Also, these cards nicely display colors and pictures. Conversely, matte business cards are subtle but durable. Depending on your aim, either finish can give your business a professional look.

Conclusions

Digital business cards may save you cost and eliminate typos and wastage. Yet, physical business cards are still simple and effective in helping professionals network. Thus, a well-branded card has advantages over its technological alternative. So are business cards still relevant in 2023? Yes.

Physical business cards are still relevant and are an investment in your business. So make that investment when you order this timeless marketing tool.

At 4OVER4, we produce high-quality prints at great prices and a fast turnaround time. Also, we offer several printing options for a unique design. So order your business card today

FAQs

Q: Do people still use business cards in 2024?

A: Yes, business cards are still widely used in the business world, even in the digital age.

Q: Are business cards still a valuable tool in the digital age?

A: Yes, business cards continue to offer a way to exchange contact information and leave a lasting impression.

Q: Is it important to have business cards for networking events?

A: Yes, well-designed business cards can help you network effectively and may lead to business opportunities down the road.

Q: How do business cards contribute to professionalism?

A: Carrying around physical business cards demonstrates a level of professionalism and preparedness in the modern business world.

Q: What is the relevance of business card printing in today's digital age?

A: Despite the rise of digital contact information, having quality business cards printed is still considered an important tool for successful businesses.

Q: Are digital business cards replacing traditional paper business cards?

A: While digital cards are becoming more popular, paper business cards are still widely used and provide a physical reminder of your interaction.

Q: How do business cards help in exchanging contact information?

A: Business cards are an easy and convenient way to exchange contact information, whether through QR codes or traditional methods.