all

    Guerilla Marketing: The Rise Of Unconventional Campaigns

    user icon

    Emma Davis

    Content Writer

    Mar 17, 20143511 views

    Mar 17, 20143511 views

    Guerilla Marketing: The Rise Of Unconventional Campaigns

    Before we get into any details, let’s clarify that guerilla marketing has nothing to do any sort of illegal activity promotion. What it is, is a clever and unconventional marketing practice that limited budgets can tremendously benefit from. Guerilla advertising is a strategy that surprises the audience with advertising pieces in the most unexpected places. Customers are saturated by billboards, tv ads, radio ads, online banners and so many other advertising formats that they need to be shocked in order to really feel curious about the product.

    Guerilla advertising techniques range from the lowest of budgets to global campaigns. Some of the most common practices include advertising ambushes, ambient advertising and interactive initiatives. Here are some successful examples to illustrate the point.

    Unicef Dirty Water Campaign

    guerrilla marketing

    Image from adsoftheworld.com

    Unicef used a shocking dirty water vending machine to promote the Tap Project. New Yorkers were subtly confronted with a social reality and encouraged to donate money on site. The campaign not only encouraged instant donations, it also created project and website exposure for people to look for further information afterwards.

    Volkswagen ‘I wish I was...’ Campaign

    Guerrilla Advertising

    Image from inagorillacostume.com/

    Volkswagen used simple signs to make car owners think of an upgrade. The amusing campaign had cars showing up their dreams of becoming a Volkswagen and car owners thinking of the brand.

    Yuzu Sushi Restaurant Ads

    Guerrilla advertising on car

    Image from weburbanist.com/

    Yuzu sushi restaurants ambushed drivers with a giant sushi roll in hopes to awaken some last minute cravings. The ads included the restaurant name to get customers’ attention to the correct sushi provider.

    As you have seen, guerilla marketing campaigns can be planned with any kind of budget. All you have to do is think of a way to surprise customers with your ad and choose the right advertising method to do so. Take a look at this list of printing products to get you inspired:

    • Flyers: think of where your target audience is and think of way to get their attention. Let’s say you own a deli. You can create a series of messages to distribute to people during their lunch break. Order some flyer printing to give out to people on a park with phrases like “benches will be here later, our sandwiches are selling fast.”

    • Posters: use poster printing to create powerful images on your business doors or shocking views on your windows. For instance, travel agencies could make customers feel like they have already arrived some of the destinations they offer by displaying realistic posters on the inside.

    • Postcards: postcard marketing is open to many possibilities. We thought of using them to promote a delivery service. Order some postcard printing with pictures of some of your best products and complete the design with a message like “Looks great on paper, but wouldn’t it be better to get the real thing?”

    • Banners: few printing products get as much exposure as well placed banners. You can use them to create a teaser campaign by printing a series of instructions that end up on your website or store. Check at our half price banners to start thinking of your next campaign.

    Guerilla marketing is all about smart design and placement. As well as knowing exactly what your target audience may respond to. Get inspired and start thinking of alternatives to create local buzz with a low budget. Browse our catalog for more printing product ideas and let us know what you think of this unconventional strategy. Are you ready to shock your customers with some great advertising?

    More from Creativity

    How to Implement Webhooks
    story
    How to Implement Webhooks

    Webhooks are a powerful...

    author avatarEmma Davis

    Mar 31, 2023

    50 Best Ideas on What to Say in a Birthday Card: Heartfelt Messages for Everyone
    story
    50 Best Ideas on What to Say in a Birthday Card: Heartfelt Messages for Everyone

    400

    Celebrating a loved one's birthday is a special occasion, and finding the perfect words to express your feelings can make their day even more

    author avatarEmma Davis

    Feb 4, 2023

    What The Size of Your Business Cards Says About Your Brand
    story
    What The Size of Your Business Cards Says About Your Brand

    6968

    A business card can help represent you professionally. These cards contain your contact info, job title, and company details. As a result, the

    author avatarMatthew Prince

    Dec 28, 2023

    The Evolution of Business Cards in the Digital Age
    story
    The Evolution of Business Cards in the Digital Age

    16338

    New digital features have been introduced to business cards, making business connections more effective than they used to be. Technology has r

    author avatarMatthew Prince

    Dec 20, 2023

    Effective Business Card Marketing Strategies
    story
    Effective Business Card Marketing Strategies

    15932

    First impression matters, especially when marketing your small business. An effective business card design will help you impress potential pro

    author avatarMatthew Prince

    Dec 14, 2023

    Creative Business Card Designs That Stand Out
    story
    Creative Business Card Designs That Stand Out

    1848

    Creative branding is critical for many businesses. After all, there’s nothing worse than just blending into the market. But brands can s

    author avatarMatthew Prince

    Dec 6, 2023

    The Importance of High-Quality Business Cards for Networking
    story
    The Importance of High-Quality Business Cards for Networking

    1948

    Low-quality business cards will cost you money. One report published that

    author avatarMatthew Prince

    Nov 28, 2023

    How to Turn Business Cards into Conversation Starters
    story
    How to Turn Business Cards into Conversation Starters

    11750

    You can sell more goods or services with business card designs that start conversations. In contrast, clients forget bland card designs as soo

    author avatarMatthew Prince

    Nov 22, 2023

    Home
    Products
    Favorites
    Cart
    Account