What are the best practices for 3D lenticular postcard trends? Great lenticular postcards come down to file prep and choosing the right effect for your content. Because the lens magnifies every flaw, sta… Read answer How do I choose the right 3D lenticular postcard style? Choose the effect based on what you are showing, not the other way around. Each lenticular style solves a different visual problem. Effect B… Read answer How much should I budget for 3D lenticular postcard trends? Lenticular postcards cost more per unit than standard postcards because of the specialized lens and lamination process. The final price depe… Read answer What paper stock works best for postcard mailers? For postcards that travel through the mail, thicker stock holds up better and simply feels more substantial in hand. A heavier card resists … Read answer Is offset printing good for specialty items like postcards or folders? Yes, offset printing is a great fit for postcards, folders, and other specialty pieces. It delivers consistent color and fine detail across … Read answer What is the difference between standard and premium postcards? The gap between standard and premium postcards comes down to stock weight and finishing. Standard cards cover everyday mailings well, while … Read answer What size postcard is cheapest to mail through USPS? The cheapest postcard to mail through USPS is one that fits the First-Class Mail postcard rate, which is the lowest postage tier available. … Read answer What's the difference between coated and uncoated postcard paper? Coated and uncoated stocks handle ink very differently, and that changes both how your postcard looks and how it feels. The right pick depen… Read answer What file format should I use for postcard printing? PDF is the best format for postcard printing because it locks your fonts, images, and layout in place so nothing shifts during production. E… Read answer Which side of a postcard do you write the address on? On a standard postcard the address goes on the back, on the right half of the card. The layout is consistent across USPS and most internatio… Read answer Should I use cursive or print when addressing a postcard by hand? When addressing a postcard by hand, print in block letters with dark ink. Cursive can trip up postal sorting machines and slow delivery, whi… Read answer How do I address a postcard to another country? Addressing a postcard to another country follows the same layout as domestic mail, with one important addition: the destination country goes… Read answer What's the difference between gloss and matte finish on postcards? Gloss and matte finishes change how a postcard looks, feels, and functions. Gloss makes visuals pop, while matte prioritizes readability and… Read answer What is the minimum size for an EDDM postcard? The minimum size for an EDDM postcard is 6.125" x 11", and the short side is the part that matters. The piece has to measure at least 6.125 … Read answer What is the maximum size allowed for EDDM postcards? USPS allows EDDM pieces up to 12" x 15", at which point they are classified as flats rather than letters. Size is not the only limit, though… Read answer Can I use a 4" × 6" postcard for EDDM? No, a 4" x 6" postcard cannot be used for EDDM. It falls short of the USPS minimum of 6.125 inches on the shortest side, so it does not qual… Read answer Does EDDM postcard size affect postage cost? Yes, size directly affects EDDM postage because it determines whether your piece is classified as a letter or a flat. Letters get the lowest… Read answer Do I need to add bleed to my EDDM postcard file? Yes, add 0.125" of bleed on all sides of your EDDM postcard file. Bleed gives the trimming process room so you do not end up with thin white… Read answer Which EDDM postcard size gets the best response rate? Larger EDDM formats tend to pull the best response rates simply because they are harder to ignore in a mailbox. That said, the best size for… Read answer Can I use a square postcard for EDDM? Yes, you can use a square postcard for EDDM as long as it meets the minimum dimension requirement, meaning it is taller than 6.125 inches or… Read answer What paper weight should I use for postcards? For anything you plan to mail, choose a heavier stock so the piece survives postal sorting without curling or creasing. As a rule of thumb, … Read answer Can I mail a 5x7 postcard at the postcard rate? No. A 5 by 7 inch card is larger than the USPS postcard maximum of 4.25 by 6 inches, so it mails at the First-Class letter rate instead of t… Read answer What paper thickness qualifies for USPS postcard mailing? USPS accepts postcards that measure between 0.007 and 0.016 inches thick. Both 14pt and 16pt cardstock sit comfortably inside that range, wh… Read answer What's the best postcard size for a direct mail marketing campaign? Match the size to the goal rather than defaulting to the biggest option. For most campaigns, 4 by 6 inches gives the best balance of cost an… Read answer
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