FAQ  /  Site-Wide

Site-Wide

111 answers about site-wide.

What is CMYK in printing? The four-ink color model used in printing: Cyan, Magenta, Yellow and Key (black). Always convert files to CMYK before printing. Read answer What is RGB in printing? The Red, Green, Blue color model used on screens. RGB files must be converted to CMYK for accurate print color. Read answer What is DPI in printing? Dots per inch, the resolution of a printed image. 300 DPI is the standard for sharp print. Lower looks pixelated. Read answer What is GSM in printing? Grams per square meter, the metric weight of paper. Higher GSM means thicker, heavier stock. Read answer What is Aqueous Coating in printing? A fast-drying, water-based protective coating that adds a subtle gloss or matte finish and resists fingerprints. Read answer What is Die Cut in printing? Cutting paper into a custom shape using a steel die, rather than a standard rectangle. Read answer What is Score in printing? A pressed crease in heavy stock that lets it fold cleanly without the coating cracking. Read answer What is Grain Direction in printing? The direction paper fibers run. Folding parallel to the grain prevents cracking. Read answer What is Safe Zone in printing? The margin inside the trim where important text and logos must stay so nothing is cut off. Read answer What is Embossing in printing? Pressing a raised design into paper from behind for a tactile, three-dimensional effect. Read answer What is Debossing in printing? Pressing a design into paper to create a recessed, indented impression. Read answer What is Pantone (PMS) in printing? The Pantone Matching System, a standardized library of spot colors for exact, repeatable brand color. Read answer What is Saddle Stitch in printing? A binding method using staples through the spine fold, common for booklets and brochures. Read answer What is Perfect Binding in printing? A binding method that glues pages to a wrapped spine, used for thicker books and catalogs. Read answer What is Coated Stock in printing? Paper with a clay coating (gloss, silk or matte) that gives sharper images and richer color. Read answer What is Uncoated Stock in printing? Paper with no surface coating, offering a natural, writable, matte texture. Read answer What is Crop Marks in printing? Thin lines at the corners of a file showing where the paper will be trimmed. Read answer What is Vector in printing? Art made of scalable paths (e.g. AI, EPS, SVG) that stays sharp at any size, ideal for logos. Read answer What is Raster in printing? Pixel-based art (e.g. JPG, PNG) that loses quality when enlarged beyond its resolution. Read answer What is Proof in printing? A preview of your job, digital or physical, approved before the full run prints. Read answer What is Trim Size in printing? The final dimensions of a printed piece after it is cut to size. Read answer What is Registration in printing? The precise alignment of the CMYK ink layers so the image stays crisp, not blurry or ghosted. Read answer How do flip effects work on lenticular cards? Flip effects on a lenticular card show different images as your viewing angle changes across the lens. With a left-to-right effect direction… Read answer What does 4/0 and 4/4 mean in printing? These numbers describe how many ink colors print on each side of a piece. In full-color CMYK printing the "4" stands for four-color process,… Read answer

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