Open House Templates for Signs, Flyers and Postcards That Fill the Driveway
One template set covers the whole weekend: the arrow at the corner, the sign on the lawn, the flyer on the counter, and the card in the neighbor mailbox. Here are the sizes, the type rules, and the order in which each piece has to ship.
An open house template set is four pieces built from one layout: an 18 by 24 inch directional sign, an 18 by 24 inch property sign with a swappable rider, an 8.5 by 11 inch flyer, and a 4.25 by 6 inch neighbor postcard. The directional carries two words and an arrow, the property sign carries the address and hours, the flyer carries the numbers, and the postcard carries the date. Set type by distance, roughly one inch of capital height per ten feet, and mail the postcards five to seven days before the signs go out.
Quick answer
Four sizes, one layout, and a mailing that leaves first
Build the set as 18 by 24 inch signs, an 8.5 by 11 inch flyer, and a 4.25 by 6 inch postcard, then split the message by reading distance. The arrow at the corner gets two words because a driver has one glance. The lawn sign gets the address and the time window because the car has stopped. The flyer gets every number a buyer will ask for. The postcard gets the date in the largest type on the card and goes in the mail five to seven days ahead, since neighbors bring the friends who actually want the street.
What Each Piece of the Open House Set Has to Carry
The four pieces do different jobs at different reading distances, and the usual mistake is putting the same content on all of them. Split the message by where the person is standing.
- Directional sign, read from a moving car. OPEN HOUSE, an arrow, and nothing else. No address, no headshot, no brokerage lockup. A driver has one glance and reads about three words.
- Property sign, read from the curb. Address number, the day and the time window, your name, a phone number, and a QR code to the listing. This is where the detail belongs, because the car has stopped.
- Flyer, read in the hand. Price, beds, baths, square footage, lot size, year built, taxes, HOA dues, school district, and one honest paragraph about what the buyer will notice walking in. Contact details at the bottom where a thumb sits.
- Neighbor postcard, read at the mailbox. The date and the time window in the biggest type on the card, the street address, a single strong exterior photo, and your name. The neighbor is not buying the house. The neighbor is telling a friend about it.
Hold the four together and the constant elements should be identical: same typeface, same color, same phone number, same photo treatment. That repetition is what makes someone who saw the arrow at the corner recognise the flyer you hand them at the door. If you want the full pre showing list rather than just the print pieces, the open house print and prep checklist covers the packing side.
Open House Sign Templates, Sizes and Letter Height
Start every sign template at the panel size the hardware expects, because a sign that does not fit its frame gets zip tied crooked and reads as an amateur job. Then set the type from the distance, not from what looks balanced on your screen at 100 percent.
| Sign | Template size | Where it goes | What it says |
|---|---|---|---|
| Directional yard sign | 18 x 24 in, portrait or landscape | Every turn between the main road and the house | OPEN HOUSE plus one arrow, 3 in capitals |
| A-frame | 24 x 18 in insert, both faces | Corners and sidewalks where a stake cannot go in | Same two words, readable from both directions |
| Property sign | 18 x 24 in on an H-frame or post | The front lawn, set back from the curb | Address, hours, agent name, phone, QR code |
| Rider | 6 x 24 in strip | Above or below the property sign | OPEN SUNDAY 1 to 3, or the price, swapped per listing |
The rule that decides the layout is simple: roughly one inch of capital letter height per ten feet of reading distance. Three inch capitals across an 18 inch wide panel gives you about eleven characters per line, which is exactly OPEN HOUSE and no more. Every extra word you add shrinks the type and moves the sign closer to unreadable. Contrast matters as much as size, so keep dark type on a light field or the reverse, and skip the thin decorative typeface that disappears at speed.
Two practical warnings. Corrugated plastic panels have internal flutes that run one way, and a sign mounted with the flutes horizontal folds over in wind, so check the orientation before you order a hundred. And on anything wider than 24 inches, a single wire stake bends, which is why a frame or post is worth the extra money on the property sign. Our real estate yard sign rules and design guide goes deeper on placement law, and the free yard sign template guide has the correct bleed and safe area for the 18 by 24 inch panel. Real Estate Yard Signs start at $29.89 and a Real Estate A-Frame starts at $65.90.
Flyer and Postcard Templates That Survive the Weekend
The flyer and the postcard are the two pieces people take away, so they get judged in the hand. Size and stock decide most of that judgement before anyone reads a word.
| Piece | Template size | Stock to ask for | Starts at |
|---|---|---|---|
| Property flyer | 8.5 x 11 in, single or double sided | 100 lb gloss text for photo punch, uncoated when buyers write on it | $39.54 |
| Neighbor postcard | 4.25 x 6 in, front and back | Coated card, gloss front and uncoated back so the address takes ink | $16.48 |
| Larger mailer | 6 x 9 in or 6 x 11 in | Same card, heavier presence in a mailbox | $16.48 |
| Agent card | 3.5 x 2 in | 16 pt stock so it survives a pocket | $17.57 |
On flyers, the trade off is glare against notes. A gloss text sheet makes the exterior photo look the way it does on the listing, but it throws light back at anyone reading under a kitchen window and it will not take a pen. Uncoated reads softer and lets a buyer scribble the number they are willing to offer, which is a note that comes back to you. If you print both, hand the uncoated one to serious buyers. Paper weight for flyers covers the stock choice properly, and how to make a house for sale flyer walks the layout front to back.
On postcards, the size limit is set by the post office, not by design. A card that qualifies for USPS postcard pricing has to be at least 3.5 by 5 inches and no larger than 4.25 by 6 inches, and rectangular. Go past that and you are paying letter rate, which can still be the right call for a first touch in a new farm area but is a real cost per piece on a two hundred card drop. Leave the bottom right third of the back clear for the address block and the indicia, keep 0.125 inch of bleed, and keep live text 0.25 inch inside the trim. The free postcard template guide has the layout, and how to run a real estate postcard mailing covers list and timing. Print Real Estate Flyers and Real Estate Postcards from the same artwork so the set matches.
Ordering the Whole Kit, and When Each Piece Has to Ship
An open house kit fails on timing more often than on design. The mail has to land before the weekend, the signs only have to arrive before Friday, and the flyer is the piece you can leave latest because the price sometimes moves.
- Ten to fourteen days out. Finalise the sign and rider artwork. This is the reusable part, so it only happens once per year rather than once per listing.
- Seven days out. Postcards in the mail. Aim for a midweek delivery so the card is still visible on Saturday morning.
- Three to five days out. Signs and A-frames on site, riders printed with the correct date.
- Two days out. Flyers, after the last price or staging change. Print 30 for a quiet street and 100 for a busy one, then keep the leftovers for the next showing rather than reprinting.
Budget the set once and it stops feeling expensive. A property sign, four directional panels, one A-frame, a stack of flyers, and two hundred neighbor postcards is the standard weekend kit, and the reusable pieces carry across listings for a year. Door hangers get suggested for open houses constantly, but Real Estate Door Hangers start at $252.51, which makes sense for farming a whole neighborhood over months and not for a single Sunday.
Bring Real Estate Business Cards and hand one out with every flyer, because the flyer gets left on a kitchen counter and the card goes in a wallet. Build all of it from correctly sized artboards in the blank template library, or start from a layout in our design template gallery. The real estate printing collection holds every piece in one place, and the yard signs category lists the panel and frame options if you want to compare stakes, H-frames and posts before you commit.
Wally sets up the open house
Arrow at the corner, address at the curb, numbers in the hand
Wally walks the route backwards from the front door to the main road and drops one arrow at every turn a driver has to make. Those signs say two words, because that is all anyone reads at speed. The sign on the lawn is where the address, the hours and the phone number live. The flyer holds the price, the square footage and the taxes, and the postcard went in the mail a week earlier with the date in the biggest type on the card. One layout, four sizes, and the neighbors already told a friend.
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Common Questions
Your open house template questions, answered
What size should an open house sign be?
The property sign is 18 by 24 inches, which is the standard yard sign panel and the size every stake and frame is built around. Directional signs at the turns work at the same 18 by 24 inches, or 24 by 18 inches landscape when they sit in an A-frame beside a road. Size follows reading distance: about one inch of capital letter height per ten feet, so a sign read from thirty feet needs three inch capitals and fits roughly eleven characters per line. That is why OPEN HOUSE and an arrow is the whole message on a directional, and the address goes on the sign at the curb where people have stopped.
How many directional signs do I need for one open house?
Count the turns, not the blocks. Drive the route from the nearest main road to the property and put one sign at every point where a driver has to make a decision, plus one at the property itself. In most suburban neighborhoods that is three to six signs. Each sign shows one arrow pointing the way you want them to go. Two arrows on one panel, or an arrow that contradicts the next sign, sends people back onto the main road and they do not try again.
Can I put open house signs on the corner or in the median?
Often not, and this is where agents lose signs. Most municipalities treat the strip between the sidewalk and the street as public right of way and prohibit private signs there, and code enforcement or public works removes them, sometimes on the same weekend. Homeowner associations add their own limits on size, number, and hours. Check the town sign ordinance before you print, ask a neighbor for permission to place on private lawn at the key turn, and use a free standing frame you can move rather than a stake driven into ground you do not control.
What should an open house flyer include?
Price, address, beds, baths, square footage, lot size, year built, taxes, HOA dues if there are any, the school district, and your name with a phone number and email. Then one short paragraph about the thing a buyer will actually notice in the house, written in plain words rather than adjectives. Put a QR code to the full listing on the front so the flyer does not have to carry every photo. Print single sided 8.5 by 11 inches for a fast handout, or double sided when the property has a floor plan worth showing.
When should the neighbor postcards go out?
Mail five to seven days before the showing so the card lands midweek and is still on the counter on Saturday. Neighbors are the highest response audience an open house has, because they invite the friends and family who already want to live on that street. Keep the card at 4.25 by 6 inches to stay inside the USPS postcard size limits, put the date and the time window in the largest type on the card, and make the address readable from arm length. Real Estate Postcards start at $16.48, which makes a two hundred piece neighborhood drop a small line on the marketing budget.
Do I need new signs for every listing?
No, and reprinting a full sign for each address is the most common waste in an agent print budget. Build the sign template once with your name, brokerage, and phone locked in, and leave a clean band at the top or bottom for a rider that carries the address, the price, or the words OPEN SUNDAY. Riders print cheaply, swap in seconds, and keep the sign face consistent, which is how a farm area starts recognising you at a distance. The same logic applies to flyers: one master layout, new photos and figures per property.
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Pick your panel size, add a rider for the date, and print the flyers and neighbor postcards from the same artwork so every piece matches at the curb and in the hand.
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