What to Write on a Hotel Brochure, Section by Section

Nadia Petrov Customer Education Writer at 4OVER4.COM

A hotel brochure should answer a guest's two big questions, what it costs and where it is, before it sells anything else. Here is exactly what to write on every panel, from the cover to the booking QR code.

A hotel brochure should tell a guest, in one glance and one fold-out, why to book and how. Lead with your hotel name and a one-line promise on the cover, then cover room types and a starting rate, the amenities that matter, your location and how to get there, and the photos that sell the stay. Close every panel with contact details and an obvious way to book. Write in the guest's language, keep rates current, and let one strong photo carry the cover.

Order hotel brochures See the content map

The hotel brochure checklist, in 5 lines

Open with the promise. The front cover carries your hotel name, a one-line tagline, and a single hero photo that captures how the stay feels, not a wall of text.
Lead with rooms and rates. Guests flip to pricing first, so make room types, what is included, and a current starting rate easy to scan in seconds.
Sell the amenities and the location. List perks in plain guest language and show how close you are to the airport, the beach, or downtown with a small map or a few landmarks.
Make booking effortless. Every panel needs a phone number, a website, and a QR code that jumps straight to the reservation page so there is no friction.
Keep it current and on-brand. Refresh rates each season, use real photography, and print on a stock that feels as premium as the room the guest is booking.

The build

How to make a hotel brochure step by step

Seven steps, in the order a printer runs them. The fold comes first, because it decides how many panels you have to fill, and almost every writing decision after that is really a panel decision.

Pick the fold. One 11 x 8.5 inch flat sheet folds three ways: a half fold gives four panels at 5.5 x 8.5 inches, a tri-fold gives six panels at 3.67 x 8.5 inches and fits a lobby rack, and a z-fold gives the same six panels but opens flat so they read straight across. Few room types and big photography favor the half fold. Compare them in brochure fold styles.
Plan the panels. Write the panel list before you write a sentence: cover, highlights flap, rooms and rates, amenities, location, back panel with contact details and booking. The content map below shows exactly where each one lands on the printed sheet.
Write the cover promise. Hotel name, one line that says what staying here feels like, one hero photo. A guest gives a cover about a second in a rack, so the promise has to land at arm's length. Words and tone covers how to say it without sounding like a press release.
Place rooms and rates. Room types, what each one includes, and a starting rate so nobody has to guess. Give the best room the biggest photo and keep the rest small; photos and graphics explains that ratio and the file sizes behind it.
Add amenities and location. Pool, restaurant, meeting space, parking, shuttle, then a small map with the two or three landmarks guests actually ask about. This is also where the short property story earns its space, covered in what makes your hotel yours.
Set the booking call to action. One path, repeated where the eye lands: phone, website, and a QR code on the back panel that opens the booking page. Burying it is the fastest way a good-looking brochure fails, as in mistakes that make a hotel brochure fall flat.
Prepare the print file. Build it at final trim size with 0.125 inch of bleed on every edge, keep text and faces 0.25 inch clear of the trims and every fold, place images at 300 dpi at the size they print, and export a print-ready CMYK PDF. Then choose the paper: order free paper samples first, and set quantity, stock and turnaround on the hotel brochure printing page.

Examples

Hotel brochure layout examples

The same hotel content, laid out three ways. Each one is a fold we print, with the panel plan written out so you can copy it straight into your file instead of guessing at a template.

Bifold, the half fold

11 x 8.5 inches flat, folds to 5.5 x 8.5 inches, 4 panels. Best for a boutique with a handful of room types, because four larger panels let the photography run big and the copy stay short.

Front cover: hotel name, the one-line promise, and one hero photo of the room or the exterior.
Inside left: room types, what each one includes, and a starting rate.
Inside right: amenities, dining, meeting space, parking and shuttle.
Back cover: address, phone, website, hours, and the booking QR code.

Tri-fold, the letter fold

Tri-fold hotel brochure printed in full color by 4OVER4

11 x 8.5 inches flat, folds to 3.67 x 8.5 inches, 6 panels. The standard rack size and the safest default for a hotel: six panels hold rooms, amenities and location without crowding, and the folded piece fits a lobby or visitor-center display.

Outside back panel: contact details, website and phone, address and hours, booking QR code.
Outside left flap: quick highlights, the signature amenity, one short guest quote.
Outside front cover: hotel name, tagline, hero photo.
Inside left: room types with starting rates.
Inside center: amenities and services, dining, meeting and event space.
Inside right: location map, directions, and the booking call to action.

Z-fold, the accordion

11 x 8.5 inches flat, folds to 3.67 x 8.5 inches, 6 panels. Best when the stay reads as a sequence, because a z-fold opens flat and the six panels run left to right without the reader flipping anything over.

Panel 1, the cover: hotel name, tagline, hero photo.
Panel 2: arrival, check-in and check-out times, parking and shuttle.
Panel 3: room types with starting rates.
Panel 4: amenities, pool, spa, dining.
Panel 5: the neighborhood, a small map, and the landmarks guests ask about.
Panel 6: the booking call to action, phone, website, QR code.

See printed brochure work and design notes →

The layout

The hotel brochure content map

Whether you print a half fold or a tri-fold, the same content order works. Here is what goes on each panel, from the cover a guest picks up to the back panel that closes the booking.

The content order for a tri-fold hotel brochure. On a half fold, merge panels 4 and 5 into one spread and keep rooms, rates, and booking on the primary side.

Start with the cover: name, promise, and one hero shot

Custom hotel brochure cover printed by 4OVER4

The cover has one job, which is to make a guest want to open it. That means restraint. Write your hotel name, one short line that captures the experience, and let a single hero photo do the emotional work. A tagline like "Oceanfront rooms, steps from the boardwalk" tells a guest more than three paragraphs of adjectives ever could.

Resist the urge to list amenities or rates here. The inside panels are for the details. The cover is a movie poster, not a menu. If you are unsure what belongs where, our elements of brochure design guide breaks down the hierarchy panel by panel.

Print it on a stock that feels the way your lobby feels. A hotel brochure from 4OVER4.COM comes on four stocks, including a heavy gloss cover and a silk matte, so the first thing a guest touches already reads as premium.

Rooms and rates: the section guests read first

Hotel brochure interior spread showing rooms and rates, printed by 4OVER4

Here is the truth about hotel brochures: the first thing a guest hunts for is the price. Do not hide it. Open your interior spread with your room types and a clear starting rate, written the way a booking site would show it.

Name each room type in plain language: Standard King, Ocean-View Suite, Family Room. Skip the internal codes.
Show what is included in a quick line: breakfast, parking, resort fee, Wi-Fi, late checkout.
Anchor a starting rate such as "Rooms from $149 per night" so a guest can qualify themselves in seconds.
Point to live pricing with a QR code or a short URL for current availability and seasonal rates.

Keep it scannable. A guest deciding between three hotels in a rack is not going to read a paragraph. If your rates shift by season, print the low-season anchor and send them online for the rest. Building the layout yourself is easy in the 4OVER4.COM online designer, and matching pieces like hotel stationery keep the whole guest journey on-brand.

Amenities, written the way guests actually search

Hotel amenities panel on a custom brochure from 4OVER4

Amenities are where a lot of hotel brochures go wrong. They list features in hotel language ("complimentary business center") instead of guest language ("free workspace and printing"). Write for the person on vacation or the traveler between meetings, not for your operations manual.

Group amenities so they scan fast: a short cluster for the room (smart TV, blackout curtains, mini bar), one for the property (rooftop pool, gym, on-site restaurant), and one for the extras that close a booking (free parking, pet friendly, airport shuttle). A tight bulleted list beats a dense paragraph every time.

If your property leans into a niche, say a spa, a rooftop bar, or event space, give it a line of its own. That is the detail a guest remembers and repeats. For the full spread of matching pieces to promote those perks in the lobby, browse the Hospitality Printing Collection.

Location, neighborhood, and how to get there

Hotel brochure location panel with map and landmarks, printed by 4OVER4

"Where exactly is it" is the second question every guest asks, right after price. Answer it clearly. You do not need a full street map, a few landmarks and distances do more work: "8 minutes from the airport, a 5-minute walk to the beach, across from the convention center."

A small, simple map graphic helps a guest picture the stay, especially for travel and destination properties. Call out what is nearby that matters to your guest: the venue they are visiting for, the district they want to eat in, the transit line that gets them downtown.

For destination and resort brands, a travel brochure layout gives location and things-to-do more room to breathe. If you plan to mail the brochure to a booking list or a corporate account, our how to mail brochures guide covers sizes, folds, and postal setup.

Contact details and an obvious way to book

Hotel brochure back panel with contact details and booking QR code, from 4OVER4

A hotel brochure that does not tell a guest how to book is a beautiful dead end. Put your contact details on more than one panel, because you never know which one a guest is looking at when they decide.

Phone and website on the back panel and repeated near your rates.
A QR code that opens your booking page directly, not just your homepage.
Address and check-in hours so a walk-in or a late arrival knows what to expect.
One clear call to action such as "Reserve your stay" or "Book direct and save."

If the brochure lives at your front desk, a perforated tear-off panel is a smart touch: a guest keeps a reservation slip or a return-visit discount and hands the rest back. 4OVER4.COM offers that perforation option on hotel brochures, and a matching set of hotel signs keeps the same booking message visible in the lobby.

Photos and graphics that sell the stay

Custom hotel brochure with full-color photography printed by 4OVER4

In hospitality, the photo sells and the copy confirms. A guest books a feeling first, so your images have to carry it: the made bed by the window, the pool at golden hour, the plate at the on-site restaurant. Use real photography of your property whenever you can, because stock photos read as stock and quietly erode trust.

Give your best shot the most space. One large hero image beats six small ones fighting for attention. Then let smaller supporting photos show range: a room, an amenity, the view, a detail. Leave white space around them so the whole thing feels calm and considered, the way a good hotel feels.

How many photos you need is set by the fold, panel by panel. A half fold has four panels at 5.5 x 8.5 inches, so plan on one cover hero plus three or four supporting shots. A tri-fold has six panels at 3.67 x 8.5 inches: a cover hero, one image that runs across the inside spread, and four to six small supports around the rates and amenities. A z-fold opens flat and reads panel by panel, so give each of its six panels one strong image instead of clustering three into a panel that is only 3.67 inches wide.

Resolution is measured at the size the image prints, not at the size it looks fine on a laptop. At 300 dpi a full tri-fold panel needs roughly 1,100 x 2,550 pixels, and a photo running the whole 11 x 8.5 inch inside spread of a half fold needs roughly 3,300 x 2,550 pixels. Shoot at the camera's largest setting and never upscale a small file to fill a panel, because press output shows the softness a screen hides. Add 0.125 inch of bleed to any photo that touches an edge, and keep faces, logos and text 0.25 inch clear of the trim and of every fold so nothing important ends up buried in a crease.

Full-color printing on a quality stock is what makes those photos land. Compare finishes in our matte vs glossy guide, and if you want the stock terms demystified, the brochure paper guide walks through every option.

Tell the story: what makes your hotel yours

Boutique hotel brochure interior telling the property story, printed by 4OVER4

Once the practical answers are covered, give a guest a reason to choose you over the identical-looking hotel three blocks away. This is where a short about the hotel block earns its space. Two or three sentences on your history, your neighborhood, or the thing you do better than anyone.

Boutique properties should lean into character: the restored building, the local art, the chef. Business hotels should lean into ease: the fast check-in, the meeting space, the airport shuttle. Resorts should lean into escape. Whatever your angle, write it like a person, not a press release.

This section is also where consistency pays off. When your brochure, your stationery, and your signage all sound and look like the same brand, the story feels true. That is the whole point of printing them together from one hospitality collection.

Words and tone: copy that reads like hospitality

Well-written hotel brochure copy on a custom print from 4OVER4

Tone is the quiet difference between a brochure that feels like a chain and one that feels like a welcome. Write in the second person, talk to "you," and keep sentences short. Warm, specific, and confident beats formal and vague every time.

A few habits that keep hotel copy sharp:

Lead with the guest, not the hotel. "Wake up to the ocean" lands better than "Our rooms feature ocean views."
Be specific. "Steps from the boardwalk" beats "conveniently located."
Cut the filler. Words like "nestled," "unparalleled," and "luxurious" are so overused they say nothing. Show it instead.
Read it out loud. If it sounds like a brochure, rewrite it until it sounds like a person.

Good copy plus good photography is the entire game. When you are ready to lay it out, the how to make brochures guide walks through building the file from a blank page to a print-ready PDF.

Mistakes that make a hotel brochure fall flat

Custom hotel brochure with crisp full-color detail from 4OVER4

Even hotels with great rooms print brochures that undersell them. Most of the damage is done long before the file reaches hotel brochure printing, in the fold, the panel order and the paper. Avoid these and yours will do more work.

Hiding the price. No rate means a guest assumes it is out of reach and moves on. Anchor a starting rate.

Burying the booking path. If a guest cannot find how to reserve in a glance, the brochure failed no matter how pretty it is.

Stock photos. Guests can smell them, and they quietly signal that the real rooms might not measure up. Shoot your own.

Wall-to-wall text. A crowded panel gets skipped. Trust white space and let the photos breathe.

Fighting the fold. Copy written as one long flow gets chopped by the creases, and a headline that straddles a fold reads as two broken words on the printed piece. Choose the fold before you write, using brochure fold styles, then lay the panels out in the order the piece actually opens.

Stale rates and details. A brochure with last season's prices or a closed restaurant erodes trust. Reprint when things change, and cheap per-unit pricing at scale makes that easy.

Cheap-feeling stock. A flimsy brochure makes a premium hotel feel budget. Match the paper to the promise, and if you are unsure, order free paper samples before you commit.

All of this applies to any brochure printing job, but a hotel pays for the mistakes twice: once at the rack, when the piece gets passed over, and again at the front desk, when a guest arrives expecting something the brochure promised.

Wally maps your hotel brochure

Right words, right panel, and an easy booking

Wally, the 4OVER4 mascot holding a 4, mapping out a hotel brochure so the cover, rooms, rates, and booking QR each land on the right panel

Wally thinks of a hotel brochure like a check-in desk: the cover greets the guest, the inside answers rooms, rates, and location, and the back panel hands them the key with a booking QR. Say the promise once, keep every rate current, and repeat the booking path so no guest gets lost. When the words are ready, print the whole set, brochure, stationery, and signage, on premium stock at 4OVER4.

Order hotel brochures →

Specs and pricing

Hotel brochure specs and pricing

Once you know what to write, here is what to print it on. These are the live specs and price-per-unit for hotel brochures at 4OVER4.COM, straight from the configurator.

Printing Specifications & Options

Hotel Brochures

From $57.11

Paper Type

100# Gloss Text100# Silk/Matte Text70# Uncoated Text14pt Gloss Cover

Ink Color

4/0 : 4 Color Front; Blank Back4/4 : 4 Color Both Sides

Finish

Standard FinishHigh Gloss UV Coating

Folding

No FoldingHalf Fold

Perforation

No PerfingYes, Perfing

Bundling

noyes

Proof Options

Straight To ProductionFree Online ProofNext Day Hardcopy Proof

Hotel Brochures Pricing

Starting from $57.11

Quantity	Price Per Unit	Total
50	$1.14	$57.11
100	82.4¢	$82.38
200	53.3¢	$106.55
300	41.0¢	$123.02
400	34.9¢	$139.49
500	31.2¢	$155.97
600	26.7¢	$160.36
700	23.5¢	$164.75

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Hotel Brochures

From $57.11

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Restaurant Brochures

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Hotel Stationery

From $99.95

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See it in use

Real brochure work, printed in-house

Print showcase · Hotel Brochures

4OVER4.COM Brochure Printing Showcase: real customer work printed in-house at 4OVER4's Queens, NY facility.

4OVER4.COM Brochure Printing Showcase customer work 1

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Where to go next

Collection Hospitality Printing Collection Brochures, stationery, key cards, and signage that keep one hotel brand consistent everywhere.

Guide How to fold a brochure The four common folds, what each one is for, and how to set the file up so it folds clean.

Guide Brochure sizes and folds Match the right size and fold to a lobby rack, a mailer, or a concierge handout.

Service Online designer Lay out your panels in the browser, drop in photos, and send it straight to print.

Guide Best paper for brochures Pick a stock that feels as premium as the stay, from silk matte to a heavy gloss cover.

FAQs Printing FAQs Straight answers to the most common brochure and hospitality printing questions.

By the numbers

What a 4OVER4 hotel brochure gives you

6 Brochure sizes

4 Paper stocks

Same day Rush available

4.8/5 Hotel brochure rating

Common Questions

Common questions about hotel brochures

What should you write on the front of a hotel brochure?

Keep the cover simple and confident. Put your hotel name, one short tagline that captures the experience (think "Beachfront rooms, five minutes from the pier" rather than a paragraph), and a single strong hero photo. That is it. The cover exists to earn the open, not to list every detail. Save the rooms, rates, and amenities for the inside panels where a guest expects to slow down and read.

What information do guests look for most in a hotel brochure?

In order: rates and room types, location and how to get there, amenities, and how to book. Guests scan a hotel brochure the way they scan a booking site, so lead with the answers to the two questions they always have, which are "what does it cost" and "where exactly is it." Everything else supports those two. If a guest can find the price, the neighborhood, and a booking link in under ten seconds, the brochure is doing its job.

Should a hotel brochure list room rates?

Yes, at least a starting-from rate. A brochure with no prices makes guests assume the worst and put it down. You do not need a full rate card for every season, a clear "rooms from $149 per night" sets expectations and still leaves room to sell up. If your rates move a lot seasonally, print the low-season anchor and point guests to your website or a QR code for live availability and current pricing.

What size and fold works best for a hotel brochure?

A half fold or a tri-fold in a rack-friendly size is the standard for a reason. It fits a lobby or concierge rack, opens to a clean spread for rooms and amenities, and closes to a tidy cover. At 4OVER4.COM, hotel brochures come in six sizes with a half-fold option and even a perforated tear-off panel for a reservation slip or a discount coupon, which is handy for front-desk handouts.

How much text should a hotel brochure have?

Less than you think. A hotel brochure sells a feeling first and details second, so write in short, scannable chunks: a headline, two or three sentences, and a bulleted list of amenities or room features. White space is a feature, not wasted paper. If a panel feels crowded, cut a sentence or move it to your website. Let the photography carry the emotion and let the copy carry the facts.

How do I turn a hotel brochure into bookings?

Give every panel an exit ramp. Repeat your phone number and website, add a QR code that opens your booking page directly, and include one clear call to action such as "Reserve your stay." Pair the brochure with matching hotel stationery, key cards, and signage so the brand feels consistent from the rack to the room. A brochure that looks and reads like a premium stay makes the booking feel like the obvious next step.

How do you make a hotel brochure?

Pick the fold first, because it sets how many panels you have to fill: one 11 x 8.5 inch flat sheet gives four panels at 5.5 x 8.5 inches as a half fold, or six panels at 3.67 x 8.5 inches as a tri-fold or z-fold. Map the content to those panels next: the cover promise and highlights outside, room types with starting rates plus amenities and location inside, contact details and a booking QR code on the back. Then write short copy, place real photography at 300 dpi at final printed size, add 0.125 inch of bleed and keep text 0.25 inch off the folds and trims, and export a print-ready CMYK PDF. Set stock, quantity and turnaround on the hotel brochure printing page, and order free paper samples before the full run so the paper matches the property.

Which fold suits a hotel brochure?

The tri-fold is the default: folded to 3.67 x 8.5 inches it fits lobby and visitor-center racks, and its six panels hold rooms, amenities and location without crowding. Choose a half fold when you have few room types and want the photography large, since four panels at 5.5 x 8.5 inches give each image real space. Choose a z-fold when the stay reads as a sequence, arrival to rooms to amenities to booking, because it opens flat and the six panels run left to right with nothing to flip. Brochure fold styles shows how each one folds on press.

Ready to print your hotel brochure?

Lay out your panels, drop in your photos and rates, and we print crisp, full-color hotel brochures on premium stock, with same-day rush out of New York.

Configure your brochure Or get free paper samples

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