All Stories
The Psychology Behind Gift Giving and What Makes a Gift Stick
Gift giving meaning explained, why we give gifts, what makes one memorable, and how a printed card or gift certificate turns a present into something kept.
The Real Value of Graphic Design for Print Marketing
What graphic design returns on a printed campaign, when a template beats a designer, the warning signs in your current artwork, and how to brief the job.
The Science Behind Direct Mail’s Effectiveness
Direct mail works because a printed piece is handled, kept and remembered, so here is the science of recall and trust and the list fixes that lift replies.
The Weirdest Color Names and What They Look Like in Print
Mummy brown, puce, gamboge, eigengrau and six more strange color names, what each one really looks like, and how to specify it so a press hits it exactly.
Timeless Brand Design and Why Anti-Trend Branding Wins
Trend-led rebrands bill you for a new setup every two years, so here is how timeless branding works, what durable finishes cost, and when to rebrand.
Top 10 Best Postcard Fonts for Print That Get Read
See the 10 best postcard fonts for print, plus pairing rules, minimum type sizes and USPS safe address settings that keep every card sharp in the mail.
Hotel Signage Ideas Guests Notice From Lobby to Poolside
The 10 hotel signs every property needs, from lobby welcome panels to room numbers, pool rules and parking, plus the materials and specs that hold up.
Top 5 Benefits of Business Cards Every Pro Should Know
The five benefits of a business card that still close deals, plus the premium stocks, foil and same day printing that make yours worth keeping.
Top Christmas Banner Ideas for Homes, Shops and Holiday Events
Christmas banner ideas sized for your party space, from a 2 by 4 foot door banner to a 4 by 8 foot hall backdrop, with wording, color and vinyl tips.
Top Fonts for Print Design, Picked by What You Are Printing
The print fonts worth using on luxury cards, signage and flyers, the size each one needs to stay sharp, and the pairing rule that stops a page clashing.
12 Famous Illustrators to Follow for Print Design Inspiration
Twelve working illustrators worth following, what makes each style distinct, and how each style behaves once printed on a poster, a card or a sticker.
Political Campaign Print Ideas That Win Close Local Races
Rank the print pieces that move voters, from yard signs and palm cards to stickers and mailers, with design examples and bulk pricing for the whole cycle.
