Printing Articles - Stories, Ideas and Advice

Expert tips & insights from 25+ years in the printing industry

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6 Ways to Make Money With Calligraphy That Actually Pay

6 Ways to Make Money With Calligraphy That Actually Pay

Six proven ways calligraphers earn income, from selling printed cards and market goods to client lettering, teaching workshops, video, and paid online courses.

Jordan Kim
7 Co-Branding Examples That Worked and What Made Them Work

7 Co-Branding Examples That Worked and What Made Them Work

Seven co-branding partnerships that worked, the one test all of them pass, and how a small business runs its own co-brand down to the printed pieces.

Marcus Chen
7 Problems Every Small Business Hits and What Fixes Them

7 Problems Every Small Business Hits and What Fixes Them

The seven small business challenges owners hit most, with practical fixes and cheap print that solves visibility, from business cards to banners and flyers.

Nadia Petrov
7 Giveaway Ideas for Small Businesses That Turn Entrants Into Customers

7 Giveaway Ideas for Small Businesses That Turn Entrants Into Customers

Seven giveaway ideas small businesses can run this quarter, with the branded prizes, entry cards and banners that turn entrants into paying repeat customers.

Jordan Kim
Trade Show Marketing Ideas That Fill Your Booth

Trade Show Marketing Ideas That Fill Your Booth

Seven trade show advertising steps that turn booth traffic into real leads, plus the banners, booth kits, and giveaways to print before the doors open.

Marcus Chen
7 Ways to Make a Brand Statement With Modern Postcards

7 Ways to Make a Brand Statement With Modern Postcards

Seven ways to turn modern postcards into a brand statement, from bold color and oversized type to premium stocks, finishes and mail-ready formats printed fast.

Marcus Chen
8 B2B Direct Mail Marketing Ideas for More New Clients

8 B2B Direct Mail Marketing Ideas for More New Clients

Eight B2B direct mail examples that open doors at named accounts, with the printed formats, sizes, stocks and turnaround options you need to run each one.

Marcus Chen
8 Brands Nailing Product Customization and What You Can Copy

8 Brands Nailing Product Customization and What You Can Copy

Eight brands doing product customization well, what each one actually varies, and the cheap version a small shop can print on stickers, tissue paper and hang tags.

Marcus Chen
8 Proven Doctor’s Office Marketing Ideas to Attract New Patients

8 Proven Doctor’s Office Marketing Ideas to Attract New Patients

Eight print-forward marketing ideas for medical clinics, from recall postcards to waiting room brochures, with costs, timing, and what actually books visits.

Marcus Chen
9 Game-Changing Marketing Strategies to Reach New Homeowners

9 Game-Changing Marketing Strategies to Reach New Homeowners

Reach new homeowners with a direct mail plan that works. Nine proven new homeowner marketing strategies, plus the print formats and budgets behind each one.

Marcus Chen
9 Ways to Attract High-End Clients and Premium Work

9 Ways to Attract High-End Clients and Premium Work

Nine proven ways to attract high end clients, from a luxury brand experience to premium printed collateral that makes your first impression feel expensive.

Nadia Petrov
Why Self-Mailers Beat Envelopes in Direct Mail

Why Self-Mailers Beat Envelopes in Direct Mail

Self mailers cut postage and skip envelopes. Compare fold types, USPS rules, and costs, then print direct mail flyers, brochures, and letters at 4OVER4.

Marcus Chen
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