What is a good thickness for a Business Card? Business card thickness is measured in points, and the higher the point value the thicker and sturdier the card feels. Thickness Feel 14 pt … Read answer What is an easel back? An easel back is a sturdy chipboard support that sticks to the back of a print so it can stand on its own without a separate frame or stand.… Read answer What is first surface printing? First surface printing means the decal is applied directly to the front of the glass, so the artwork sits on the side facing the viewer. The… Read answer What is second surface printing? Second surface printing places the artwork on the back, rear-facing side of a clear material, so the image is viewed through the glass for a… Read answer What is the difference between a single wing and double wing easel back? The difference comes down to how many support legs the easel back has and which orientations it can stand in. Type Support Stands in Single … Read answer What is the minimum size Postcard the USPS will accept for mailings? The smallest postcard the USPS will accept for mailing is 3.5 inches by 5 inches. Anything smaller than 3.5" x 5" is nonmailable and will be… Read answer What are "gutters" when referring to bound booklets or catalogs? Gutters are the inside margins closest to the spine or center of a booklet or catalog, including the extra space set aside to accommodate th… Read answer What are crossovers? A crossover is a two-page spread in which a single image or design carries across both pages of a booklet or catalog. The artwork bridges th… Read answer What are raster images? Raster images are made up of a fixed grid of tiny colored squares called pixels. Anything created in a pixel editor like Adobe Photoshop, or… Read answer What are vector images? Vector images are built from mathematical paths, points, and curves rather than pixels. Because they are defined by math, they can be resize… Read answer What does the term "Stock" mean? In printing, stock is simply the term for the unprinted paper or card that your job is printed on. The stock you choose sets the feel, thick… Read answer What is "Spot UV"? Spot UV is a finishing technique where a clear, high-gloss UV coating is applied to a specific area of your design so that it pops off the p… Read answer What is "trapping"? Trapping is a prepress technique aimed at minimizing the effect of misregistration in full-color printing. Misregistration is the slight mis… Read answer What is CMYK? CMYK is the color mode used in printing. It builds every color by combining four inks: Cyan, Magenta, Yellow, and Black (the K stands for Ke… Read answer What is RGB ? RGB is the color space of Red, Green, and Blue, the primary colors of light that computers, phones, and TVs use to display images on screen.… Read answer What is UV Coating? UV coating is a shiny, high-gloss coating applied to printed material and then cured with an ultraviolet light, which is where the UV name c… Read answer What is a "ream" in printing? A ream is a standard counting unit for paper equal to 500 sheets. The term is commonly used for letterhead and everyday office paper, such a… Read answer What is a Barrel Fold, aka Roll Fold? A barrel fold, also called a roll fold, is a folding style where each panel folds inward and rolls into the next, so the sheet curls in on i… Read answer What is a Closed Gate Fold? A closed gate fold is a panel fold where the two outside panels fold inward to meet in the center, like a pair of gates or double doors clos… Read answer What is a Double Parallel Fold? A double parallel fold is made by folding a sheet in half and then folding it in half again in the same direction, so both folds run paralle… Read answer What is a Gate Fold? A gate fold is a panel fold where the two outside panels fold inward to meet in the center, opening from the middle like a set of gates. The… Read answer What is a Half Fold? A half fold is the simplest fold of all: a single sheet folded once down the middle to create two equal panels, and four printable surfaces … Read answer What is a Right Angle or French Fold? A right angle fold, also called a French fold, is made by folding a sheet in half one way and then folding it in half again at a 90 degree a… Read answer What is a Tri-Fold? A tri-fold, sometimes called a letter fold, divides a sheet into three panels using two parallel folds. One outer panel folds in and the oth… Read answer
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